Ahh...the different thing. I've always been told I was 'different' and not in a good way. And in my fandom I haven't necessarily been with the norm. Somehow this week it's working out for me on the baseball front.
This is what was sent to me yesterday on the eve of the Good Sox vs. Red Sox game from the White Sox press office:
GRINDER BALLThe White Sox have a reputation. We always have. For over 100 years, the White Sox – and our fans – have earned a reputation for being hardworking. South Side. Blue collar. “Stand-up-to-the-bully-to-defend-your-best-friend” loyal. That reputation reflects the way Chicagoans are viewed by anyone who isn’t from “here,” and it mirrors how our team always plays on the field.
Go-Go White Sox.” This battle cry defined one of the most successful eras in our history.It explains what it means to root for the White Sox. To be the White Sox.Unfortunately, despite our loyal fan support across generations, we’ve sometimes been perceived as the second team in the second city. The David to a bigger Goliath. The perennial runner-up.
And that was supposed to keep us down.
It was supposed to keep us quiet.But at the White Sox, we learned something that makes us proud to be Sox fans. Minnie Minoso knows it. Nellie Fox did too. Harold Baines embodies it. Jerry Reinsdorf is proud of it.
Ozzie Guillen lives it.
We don’t need to be like other teams. There are plenty of fans who like us just the way we are. We are happy with being different.
We get to be different.We realized that South Side can proudly be South Side. It can be both everything it has always been, yet not quite all it ever will be. You see, the South Side can let its hair down. It can create innovative, first-of-its kind promotions that get a new fan to take notice every day. It can be water cooler conversation for wearing shorts to the plate or putting a dog in the stands. It can wear an Elvis jumpsuit and a Beatles wig and enjoy postgame fireworks.
And after the game, its kids can run the bases.
We learned that South Side can mean fun at the ballpark. If our fans have fun, they’ll support us regardless of the final score. That’s what it means to be a loyal fan.This year, we’ve had the most fun of all, and we’ve had it in the stands and on the field.
We discovered that a winning team always gets its pants dirty, and that sometimes, playing hard is as much fun as winning or losing.As you’ve probably noticed, our creative schemes to build fun at the ballpark continue.
But our team’s success on the field isn’t a laughing matter. We show up to win every day, and this year we’ve won a lot more than we’ve lost. Suddenly, everyone is taking notice – because there’s enough going on at U.S. Cellular Field for entertainment seekers and baseball purists alike.
Grinder Ball, the message that anchors this year’s marketing campaign, hit the nail on the head in defining the style of baseball we have come to expect.
Players are counted on or counted out.
Men should play like boys.
“Good enough” isn’t good enough.
Our fans caught on, and they believe it because they see it on the field. They live it in their lives. It has become their mantra. It is their Sox Pride.
Then it occurred to us.
It is cool to be a Sox fan.
We can have our cake and eat it too.
We can work hard and play hard, and we just might find out that we’re good at both.
All of us are a piece of the South Side. It’s who we are. It’s Sox Pride.That’s just our reputation.
And we’re very proud of it.